Digi Moh

Vollständiger Abstract

Worum geht es in dieser Arbeit?

This case is based on problem of employee attrition in Digimoh.inc, a digital marketing agency in Jabalpur, Madhya Pradesh, India. It is a factual study on an existing organization. Authors have collected information first hand by interviewing the Founder and the employees of the company. The case starts with the Founder of the company fretting about the recent rise in number of resignations in the organization. He assigns the responsibility of identification of the likely reasons for the same to two of his team members from HR department. This is followed by an intense scrutiny of all aspects which could be contributing to the high attrition. The case concludes with an open discussion between the Founder and the employees to generate ideas which can solve the dilemma around the employee crisis.