Pengaruh Transformasi Digital Terhadap Kinerja Usaha UMK Sektor Fashion Binaan Rumah BUMN Jakarta

Vollständiger Abstract

Worum geht es in dieser Arbeit?

Digital transformation is a crucial factor for Micro and Small Enterprises (MSEs) in the fashion sector to enhance business performance amidst shifting consumer behaviors and increasingly technology-driven market competition. This study aims to analyze the impact of digital transformation on the performance of fashion-sector MSEs supported by Rumah BUMN Jakarta. A quantitative approach employing descriptive and verificative methods was used. Data were collected via questionnaires distributed to 282 MSE operators using purposive sampling. Data analysis was conducted using descriptive statistics and simple linear regression with the aid of SPSS. The results indicate that the implementation of digital transformation among fashion-sector MSEs falls into the moderate category and has a positive, significant impact on business performance. The coefficient of determination test yielded an R-Square value of 0.477, meaning that digital transformation accounts for 47.7% of the variation in MSE performance, while the remaining 52.3% is explained by factors outside the model. These findings demonstrate that the utilization of digital technology plays a vital role in boosting the performance of fashion-sector MSEs, particularly through market expansion, an increased customer base, and operational efficiency.