Tourism and Hospitality Research
What matters to older adults when dining in restaurants? A mixed-methods approach
Aging is a complex process, but previous restaurant research on the dining behaviors of older adults has been conducted mainly from managerial perspectives, overlooking the effects of aging itself. Drawing on the three pillars of aging and the Kano Model, this study aims to identify the most influential factors affecting the dining behaviors of older adults at restaurants by interweaving the interdisciplinary perspectives of restaurant management and gerontology. An exploratory sequential mixed-methods research des …