Health Economics Review
Embedding the MapMe intervention into the English National Child Measurement Programme: a within-trial cost utility analysis
Abstract Childhood obesity is a major health concern and a public health priority. Parents play a key role in addressing childhood obesity, and one possible solution could be directly informing parents about their child’s weight status, encouraging them to change behaviour. The MapMe intervention has been developed as a tool to improve parental acknowledgement and understanding of childhood obesity. A three-arm cluster randomised trial was delivered within England’s mandatory National Child Measurement Programme as …