Tạp chí Khoa học Đại học Công Thương
ARTIFICIAL INTELLIGENCE ADOPTION IN ENTERPRISES: A LAYERED CAPABILITY FRAMEWORK FOR EMERGING ECONOMIES
Artificial Intelligence (AI) is increasingly recognized as a foundational technology for enterprise competitiveness in the digital economy. However, limited research explains how AI capabilities create enterprise value in emerging economies with uneven digital readiness. This study synthesizes the mechanisms of AI-driven value creation and examines structural barriers to enterprise AI adoption in Vietnam. Using a qualitative conceptual research design based on secondary data, the study integrates the Resource-Based …